Advertising Terms & Policies
Advertising Terms & Policies
One readable place for the advertising agreement, sponsored content rules, measurement definitions, and privacy notice. Each section remains versioned separately behind the scenes.
Advertising Terms
The business rules for quote acceptance, payment, creative approval, delivery, cancellation, and disputes.
Working draft for attorney review. These terms are intended to describe how Eddie Rod operates its advertising program. They should be reviewed by counsel before being treated as final legal advice.
1. Advertising requests
Advertising availability is reviewed case by case. Submitting a request does not guarantee acceptance, placement, timing, pricing, or delivery.
2. Quotes and acceptance
A quote describes the proposed package, dates, delivery eligibility, pricing, measurement basis, and conditions. A quote becomes accepted only when an authorized advertiser user accepts it through the advertising portal.
3. Payment
Invoices are separate from EddieRod membership subscriptions. Payment may be required before campaign activation when the invoice gate is enabled. EddieRod.com does not store card details; online payments are processed by the configured payment provider.
4. Creative review
Sponsored creative must be submitted, reviewed, and approved before activation. Creative changes after approval may require a new review and advertiser approval.
5. Delivery estimates and guarantees
Estimated delivery is a forecast, not a promise. A guaranteed delivery commitment exists only when the accepted quote clearly states a guaranteed minimum. Campaign reports describe measured advertising activity, not unique people or guaranteed sales outcomes.
6. Cancellation, rejection, and pause rights
EddieRod.com may reject, pause, remove, or request changes to advertising that is misleading, unsafe, incompatible with the site, unpaid, technically invalid, or inconsistent with these terms.
7. Make-good handling
If a guaranteed campaign under-delivers, any make-good, schedule extension, credit, or adjustment must be reviewed and approved manually. The system does not create make-goods automatically.
8. No editorial control
Sponsored campaigns do not buy organic Feed ranking, editorial coverage, Bulletin placement, reviews, or endorsements.
Sponsored Content Policy
What sponsored creative may contain, how disclosure works, and how editorial independence is protected.
Working draft for attorney review. These terms are intended to describe how Eddie Rod operates its advertising program. They should be reviewed by counsel before being treated as final legal advice.
1. Required disclosure
Sponsored campaigns must be clearly labeled. The default disclosure is "Sponsored." Disclosure may not be hidden, minimized, or written in a way that makes the card look like independent editorial content.
2. Truthful creative
Advertisers are responsible for the accuracy of claims, prices, offers, availability, testimonials, images, and calls to action. Creative may not be deceptive, confusing, or unsupported.
3. Editorial independence
Sponsored placement does not control organic Feed ranking, Bulletins, reviews, recommendations, or editorial judgment. EddieRod.com may decline advertising that would blur that separation.
4. Prohibited or restricted content
EddieRod.com may reject content that promotes scams, malware, illegal activity, hate or harassment, deceptive financial claims, unsafe health claims, adult content, counterfeit goods, or other categories that require special review.
5. Destination requirements
Landing pages should match the creative, use working HTTPS links, and avoid misleading redirects. EddieRod.com may pause a campaign if the destination becomes unsafe, unavailable, or materially different from the approved creative.
6. Revisions
Material changes to the headline, message, image, call to action, sponsor identity, destination URL, or disclosure may require a new approval version before activation or continued delivery.
Advertising Measurement Methodology
Definitions for opportunities, impressions, clicks, CTR, eligibility, estimates, and guarantees.
Working draft for attorney review. These terms are intended to describe how Eddie Rod operates its advertising program. They should be reviewed by counsel before being treated as final legal advice.
1. Opportunity
An opportunity is a valid Feed position where a sponsored card could have appeared under the current placement, eligibility, inventory, and campaign rules.
2. Filled opportunity
A filled opportunity means the server selected an eligible campaign for an opportunity. A filled opportunity is not automatically an impression.
3. Impression
An impression is counted when the sponsored card becomes viewable under the site measurement rules. A loaded page, returned API response, or unviewed card is not the same as a measured impression.
4. Click
A click is counted when the advertiser call to action is selected through the tracked campaign action.
5. CTR
CTR means clicks divided by impressions. CTR is not a guarantee of sales, leads, purchases, signups, or other business outcomes.
6. Delivery eligibility
Delivery eligibility describes who a campaign is allowed to reach, such as signed-out visitors, free members, paid members, or all eligible readers. It is not a demographic claim.
7. Content context
Content context uses supported site filters or descriptive labels. It does not guarantee adjacency to a specific article, photo, video, Bulletin, creator, or reader profile unless a quote says so explicitly.
8. Estimates and guarantees
Estimated delivery is a forecast based on available history and may change with traffic, eligibility, pacing, creative approval, payment status, and inventory. Guaranteed delivery exists only when the accepted quote clearly states a guaranteed minimum.
9. People and reach
Unless a report explicitly says otherwise, impressions, opportunities, and browser-session activity should not be described as unique people.
Advertising Privacy Notice
How advertiser profile, campaign, creative, payment-reference, audit, and reporting data is handled.
Working draft for attorney review. These terms are intended to describe how Eddie Rod operates its advertising program. They should be reviewed by counsel before being treated as final legal advice.
1. Advertiser records
Advertising records may include business name, contact information, portal users, campaign details, creative assets, quote history, invoice records, payment references, and internal notes.
2. Payment information
EddieRod.com stores payment status, invoice records, receipt history, provider references, and transaction identifiers. It does not store raw card numbers or bank credentials.
3. Campaign measurement
The system records aggregate impressions, clicks, delivery decisions, opportunity counts, and audit events needed to operate campaigns and reporting.
4. Protected files
Creative submissions, invoices, and private advertiser materials are served through permission-checked routes and should not be treated as public Media Library content unless deliberately promoted into an approved campaign.
5. Portal access
Advertiser portal access is tied to EddieRod member accounts with advertiser-specific roles. Advertising access is separate from EddieRod membership subscriptions.
6. Retention and audit
Records may be retained for billing, reporting, audit, dispute, security, and operational purposes. Some private fields are encrypted at rest. Access, export, approval, payment, and administrative changes may be logged.